I need to try this.

Now shhhhh…I know it’s probably wrong. Like looking into the sun, you just shouldn’t do it. But looooook.

They’re a sweet bagel, they’re a vividly coloured bagel. You eat them with sweet flavours of cream cheese. And you instagram them of course. The Bagel Store’s master bagel artist Scott Rossillo in Brooklyn assures us these bagels are made with an authentic recipe and no artificial ingredients. So why wouldn’t you?